Chandan
The Smuggler
Sandalwood. Citrus. Spice. Oak.
Mysterious, seductive, watchful. His face is shrouded; the story arrives before the face.
British-distilled Indian gin
Lootera
Good gin. Bad influence.
A British-distilled Indian gin range with Victorian polish, Indian flavour imagination, and a cast of characters built for the back bar.
Three gins. Three personalities. One unmistakable world.
Meet the Looterās Trade enquiries
Three gins. Three personalities. One unmistakable world.
The Looterās
The characters who carry the world.
The Looterās are the soul of the brand: charming rule-breakers who move between worlds carrying flavour, scent, colour and story. Each bottle is built around one Looterā — a figure who gives the liquid its face, mood and memory.
Neel
The Farmer
Indigo. Florals. Brightness. Theatre.
Grounded, elegant, quietly radical. A character rooted in colour, field and transformation.
Namak
The Marcher
Salt. Sea air. Minerals. Appetite.
Calm, direct, quietly defiant. A character shaped by the coast, restraint and resolve.
The Three Expressions
Three bottles. Three flavour worlds. One unmistakable house style.
Chandan The Smuggler
Indian Sandalwood Gin
Warm, woody, seductive. The premium anchor.
700 ml 46% ABV
Neel The Farmer
Indigo Botanical Gin
Bright, floral, transforming. The theatre and press hook.
700 ml 46% ABV
Namak The Marcher
Coastal Indian Gin
Crisp, mineral, food-friendly. The approachable volume driver.
700 ml 46% ABV
How the Liquid Differentiates
Victorian gin structure. Indian flavour imagination.
Chandan The Smuggler
Indian sandalwood gin. Sandalwood, citrus peel, black pepper, spice, polished juniper, and ex-Cognac French oak for depth, texture, and a lingering amber finish.
Serve: a slow Negroni, or neat over one large cube.
Neel The Farmer
Indigo botanical gin. Butterfly pea flower, hibiscus, rose petal, cardamom, spice, and juniper for lifted florals, vivid aromatics, and colour-changing cocktail theatre.
Serve: a G&T with tonic poured tableside — it turns from indigo to rose.
Namak The Marcher
Coastal Indian gin. Kokum, curry leaf, coriander seed, dried lime, black salt, and sea-air freshness for savoury-mineral lift, G&Ts, highballs, and food-pairing moments.
Serve: a salted highball alongside anything from the coast.
How It Sells
A story a rep can sell in seconds.
Lootera is a British-distilled Indian gin range. The line is Good gin. Bad influence. Chandan is a sandalwood gin finished in Cognac oak. Neel is an indigo botanical gin built for colour-changing cocktails. Namak is a coastal Indian gin with saline, savoury freshness.
5-second version
British gin structure. Indian flavour imagination. Good gin. Bad influence.
SKU one-liners
- Chandan Sandalwood gin finished in ex-Cognac oak.
- Neel Indigo botanical gin built for colour-changing cocktails.
- Namak Coastal Indian gin with saline, savoury freshness.
Why It Earns Its Place
A premium range built for confident placement.
Lootera gives the trade a premium gin range with immediate account conversation value: British distillation credibility, Indian botanical distinction, three clear flavour roles, a memorable brand line, a collectible visual world, and founder-led launch support.
Shelf impact
An unmistakable label language that stands out in premium gin.
Story-led sell-in
Every bottle comes with a character, a script, and a trade story.
Multiple channels
Back bars, gifting, premium retail, and modern Indian dining.
Collectability
Three expressions that invite discovery and repeat purchase.
Who It Is For First
The first audiences most likely to open the market in London.
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01
Premium Indian restaurants
Accounts where Indian flavour intelligence already has value.
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02
Modern cocktail bars
Accounts that need theatre, story, and distinctive serves.
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03
Hotel bars and private members clubs
Accounts that respond to wit, status, international appeal, and insider discovery.
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04
Design-led bottle shops
Accounts that can hand-sell story, packaging, and gifting.
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05
South Asian luxury hosts
Consumers who value cultural confidence, design, and premium entertaining.
Why London. Why Now.
The city, the audience, and the moment are aligned.
The Market
London rewards design-led premium spirits with story.
The Fit
Lootera sits between British gin culture and Indian flavour imagination.
The Opportunity
A brand that can live in bars, retail, gifting, and conversation.
We are building a world and inviting the right trade partners to build it with us.
How Lootera Helps Move Cases
Built with trade activation in mind.
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01
Founder-led trade tastings
Direct storytelling and liquid education for priority accounts.
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02
Account training
Simple rep, bartender, and server materials.
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03
Cocktail strategy
Recommended serves for each SKU.
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04
Back-bar story cards
Fast guest-facing language for tableside selling.
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05
Launch dinners and tastings
Premium Indian restaurants, hotel bars, members clubs, and private cultural tastings.
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06
Gifting assets
Three-bottle sets, character cards, cocktail cards, founder note.
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07
Social and PR content
Visual storytelling, cocktail theatre, founder story, and character-led launch content.
The Partner Close
- I know where to place it.
- I know how to explain it.
- I know why it is different.
- I know how it can move.
Lootera gives a trade partner a premium gin range with strong visual presence, Indian flavour distinction, British distillation credibility, and a ready-to-use trade story. Built for premium accounts that want bottles with character, flavour, theatre and commercial clarity.
Good gin. Bad influence.
Trade Enquiries
Bars, restaurants, hotels, members clubs, retail and distribution.
Tell us about your account and we will come back to you with pricing, samples and a tasting date.